I agree it seems like a not-useful thing for him, but he controls college football basically. It's not unlike Boras. You want to be in good with him. Or maybe you don't, since he gets you to do stupid things like sign James Franklin so he doesn't leave for USC.
When this all started I opined PSU is not as good a job as we might think and I believe that has held. It is a very good job but not an elite job, and now in this current reality more teams than ever can be very good. That is partially the good news too though. If Indiana and BYU can do it Penn State can do it.
I don't think Kraft is the problem necessarily; I think the Board of Trustees and Franklin's struggles to get the support he wanted and the fact that they didn't have it together NIL-wise until this year is something all coaches - and certainly Jimmy Sexton - know about. Obviously the mess at LSU didn't hurt them but that's a school where three coaches have won national championships this century. Penn State hasn't even played for one.
As with Franklin, Kraft's future comes down to who actually runs the show there. Has anyone (search firm, President, trustees) besides him even been involved in this stuff? I think it's good if they aren't, but it could also cost him. Was it really Kraft's decision alone to fire Franklin?
I think we have to assume he was planning to hire Rhule or Cignetti. Now I just wish he could have hired Will Stein.