Exxon may make multi-billions, but each project must show an expected return above the company's hurdle rate, irrespective of total company profits.
In the same way, a well managed franchise balances risk and expected return on each contract, because there are opportunity costs, and no guarantee that expected WAR becomes actual WAR and actual fans in the seats spending money.
Nor do we know the total compensation going to players, looking at one year is always dubious, revenues and costs fluctuate year to year, the question is whether the TOTAL compensation going to ALL players over the LIFE of the CBA is at the level negotiated and expected by the players.