Ratings are up. I'm always amazed at just how small local audiences are relative to what Comcast pays for the rights... but that just goes to show how many other things factor into the value.
Through July 24, ratings on NBC Sports Philadelphia are up 23% compared to the same time last year, according to the network. Ratings are also up 21% compared to 2019, which featured the debut of Phillies slugger Bryce Harper. Among viewers between the ages of 18 and 49, a coveted demographic for advertisers, ratings are up 29% compared to this time last season.
Digital viewership on either the NBC Sports app or the My Teams app (both requiring a cable subscription) are up 36% compared to last year, according to the network, though still remain a small portion of viewership. Overall, Phillies games on NBC Sports Philadelphia are averaging over 215,000 viewers per game in the Philadelphia market.
Not surprisingly, the most-watched game on TV in Philadelphia so far this season was opening day, which drew over 360,000 viewers on NBC10.
The increase is notable in a TV ratings environment where flat is the new up, as more and more cord-cutters ditch cable all together. Last week’s All-Star Game averaged 7.51 million viewers on Fox, the game’s smallest TV audience on record, but still enough to outdraw this year’s Pro Bowl on ABC and ESPN (6.69 million viewers), NBA All-Star Game on TNT and TBS (6.28 million viewers), and NHL All-Star Game on ABC (1.15 million viewers).