Amazon are streaming Premier League games for the first time this week. They bought the rights to two full rounds of games. One this midweek and one over the Christmas period.
What is interesting is that they are streaming all 10 games in both gameweeks. That usually doesn't happen in the UK/Ireland. No UK channel is allowed to show games between 3pm and 5.15 pm on Saturdays in order to protect attendances in lower leagues, so in a normal weekend game week there might be 3-5 games on TV. This leads to strange quirks like big Spanish or Italian games not being broadcast in full if they start at 5pm UK time.
They are able to broadcast all 10 by picking a mid week series and the Christmas series which has no games on actual Christmas day.
The other interesting thing is they have chose two series within a month and are actively encouraging people to sign up for a free months trial of Prime and to cancel after the games. Its clear that they are using the football to influence people to take advantage of shipping with Prime so that they can increase Christmas sales, and also hoping some users keep Prime beyond the month.
It will be interesting to see what they do going forward. This won't be their last foray into live sports.